Why brands have to choose sides
SOPA, PIPA, ACTA – if you haven’t lived under a stone lately then you should have heard these terms as symbols of a growing conflict between the established political elites and the ‘web-citizens’ of...
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Why strategists need to listen
There is not one article on adaptive digital marketing that doesn’t start by saying that we need to listen to the consumer. Social media has generated an important technological opportunity for...
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Or: How a digital boy rediscovered mainstream I have a new job. It’s my second week as Strategy Director at a major integrated agency in Berlin. This means I have left the sphere of digital agencies...
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Working in Berlin
For two years I lived by the Amstel as one of the many, many expats in the Dam. And I enjoyed every day there. But being German, I recently decided to move back to start a new life in Berlin. I never...
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Interview with Marco Spies, founder of think moto
Marco Spies is an old friend of mine and neighbour since I’ve moved to Berlin 7 months ago. He is one of Germany’s most prolific UX Designers, co-founder of Berlin-based agency think moto, and, oh,...
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